A trade mission brings together suppliers and potential customers in one place for a few days of intensive meet-and-greets.
The advantage of Trade mission is that it facilitates market research, providing wider and deeper contact coverage, devoting more effort to market investigation. Participating in Trade mission will help you gain access to high level business and government officials, providing important educational experience. It also gives you the opportunity to enhance competitiveness, increase sales and profits, and extend the sale potential of existing products. The results of participating in a trade mission will be that it will generate growth of a firm's international network by offering a better understanding of opportunities in the target country.